Lilas Mazloum
I am a strategic communications and marketing professional with more than sixteen years of experience in higher education, project management, research-informed content development and digital communications.
Throughout my career, I have been drawn to work that brings together research, communication, and strategy. I enjoy turning complex ideas into clear, accessible, and meaningful communication that supports informed decision-making.
I hold an MBA and a Master's degree in Marketing. My experience includes university teaching, educational publishing, project management, and contributing to strategic planning and organizational development, giving me a strategic perspective on communication grounded in analytical thinking, clarity, and context.
At Karam Shaar Advisory, I contribute to the organization's digital communications by developing content, managing social media platforms, and helping communicate research through clear, accurate, and engaging content across digital channels.
Outside work, I enjoy reading, photography, and exploring new ideas and perspectives. I value curiosity and continuous learning.
Who Are We ?
Karam Shaar Advisory is a New Zealand-based limited-liability consulting company. We focus on Syria’s economy and politics, covering topics ranging from macroeconomics, monetary economics, energy, aid, conflict economics, actor mapping, and sanctions. Our services are tailored to meet the needs of international organizations, governments, NGOs, and the private sector.
Led by Dr. Karam Shaar, who has over a decade of experience in the field, the stellar team has in-depth and unparalleled knowledge of the Syrian context, with skills ranging from economic and political research to data analysis, field assessment, KYC, OSINT, programming, and AI-driven analytics.
We know how to influence policy and produce quality research recognized and published by world-leading think tanks and media outlets. With a team spanning various control areas within Syria, Türkiye, Lebanon, New Zealand, the United States, France, and Germany, we never lose the connection to the ground and know first-hand the needs of those trying to empower Syrians abroad.